Today, more and more people are using mobile devices such as tablets and smart phones to complete every task. So, it is very clear that mobile has started to take over the internet surfing. Right from browsing social media sites, doing online shopping and checking emails, people are using their mobile phones to complete the task. As mobile internet usage is stealing increasing over the past few years, it is extremely important for every business to have a mobile friendly website. You may have a website favorable for mobile users and another one for desktop users. Have you ever considered having a business website which is favorable for both mobile users and desktop users? Actually, there is a way to handle both the type of users and is nothing but responsive web design.
Responsive design is nothing but a website which has been constructed with images, content and structure that remain the same when viewed on both the desktop as well as mobile phone. So, it is very clear that you need not worry about having different websites for different types of devices to make your site to function perfectly. Today, more than 20 percent of searches are being made on mobile devices. So, businesses which have not picked up this trend are going to lose their prospective customers and potential clients.
Apart from search benefits, responsive web design also has the ability of increasing the coveted conversion rates within a short span of time. As the responsive design can get adjusted to any screen, the developers have utmost control on how these conversion elements display on tablet and mobile. This kind of web design also ensures better user experience and thereby making it easier for the folks to reach it. More importantly, the websites with responsive design are easier and cost effective to manage.