Digital marketing is considered to be an erratic, impulsive and unstable industry. Keeping up with the versatile industry seems like a fool’s task but it is quite important. If you are able to recognize the current trends to settle on the actionable strategies and take considerable movement forward, then you are sure to succeed. Here are 10 such strategies that you must keep in your mind for the next few months to be successful in digital marketing.
- Cease Depending On Google:
You should not misunderstand this tip. This is not meant that Google is not on its futuristic growth. After more than 10 years of domination, it might be declining. The up-comers like Duck Duck Go cannot near overwhelming Google. But their rise indicates that the consumers want some sort of alternatives to Google. The digital marketers should pay attention to this. While Google can be a basket, it does not deserve all your marketing strategies. SEO is quite important but a surfer should be able to accomplish his/her goal through various other means than by just Google. The digital marketers are advised to depend less on Google and interact with target market through different forms.
It is worth saying that mobile dominates other trends. The significance of mobile optimization, mobile conversions, mobile optimizations and mobile ubiquity cannot be underestimated. Mobile devices and their addiction to them are gears of this contemporary marketing era. This information is not given to make you understand the importance of mobile but to remind you that it is the method of masses and so, should be given utmost priority.
- Social Conversion:
While ample of information is shared about the influence of social networks, significance of social conversions is not been said adequately. For lead generation and ecommerce websites, social provides a lucrative opportunity to boost conversion rates and obtain new conversion channels.
- Consider New Payment Methods:
After the inception of EVM credit cards in October 2015, the community will enjoy a new experience with the emerging payment methods. These modifications will definitely have an undulating effect on online payment methods and on e-commerce websites. Privacy issues will be the major concern and it is the responsibility of the digital marketers to escort the way in educating, coaching and reassuring customers through the evolution.
- Adhere To Paid Advertising:
Whether you love it or not, you must pay for advertising. While there are markers who claim that PPC is dying, you can find the advent of alternative forms of PPC or paid advertising emerging out. You can find some companies that provide organic video ads which are still adds and they cost money. Growing methods of paid or organic advertising are emerging into the advertising methods which indicate a growing trend.
- Marketing Automation:
Marketing automation is not a fresh one however, it is bigger forever. It has now become affordable and easy enough for a marketer with any budget to execute it. In the past, only big companies which has gained world recognized brand names were doing marketing automation. But now, it is closely a basic requirement for businesses that want to stand out among their competitors.
- Content Developers Are More Crucial Than Ever:
Since the inception of Web 2.0, the writing profession has been having a prime importance. Everyone can become a publisher if they are able to have a platform on the World Wide Web. However, some experts whimper that there are too much of contents out there. Contents are referred to as King in the virtual world and are crucial to digital marketing. So, it cannot be discharged as a trend. The individual publishers might overextend by publishing too much of contents but there are some contents which are always important. Hence, there will always be a need for good content creators including developers, writers, pod casters, speakers and video producers. It is said that the need for high quality content spotlights the significance of proficient writers.
It is a well known fact that finding great writers is really hard. But it is not enough just to find a good writer. Rather you need to spot the one who is expert in your niche. Even the world’s best writing skills will not be counted for much if the writer does not possess expertise, especially practical knowledge in the subject matter.
- Keep Up With Changing Algorithm:
As the search algorithm keep on changing, it would confuse you, infuriate you, disappoint you and sometimes delight you. Of course, search algorithm of Google, the strongest search machine, is referred here, that decides which site or content should rank highest in the SERP. However, today, you should consider Bing’s algorithm, Facebook’s Algorithm, Twitter and Google Algorithm.
- Increased ROI Of Conversion Optimization:
If conversion rate optimization, which is shortly called as CRO, is not included in your budget for 2015, it is highly suggested to take it into consideration to introduce it. This conversion rate optimization is the process involved in increasing the number of visitors to your site, who cana be converted to make a purchase.
The digital marketers can easily determine the elements of a landing page or website that could produce maximum number of conversions by completely understanding the users as well as split testing changes on the website. This process will definitely pay you back. Rather than paying huge bucks for organic traffic and ad placements, the marketers can convert more of their prevailing traffic into leads.
- Drift Of Growth Hacking Helps You To Evolve:
One of the most fabulous trends in 2015 is the constant development of growth hacking. In fact, it will continue to illustrate its strong power in front of doubtful odds.
These top 10 digital marketing tips may sound intimidating. However, you should move forward boldly so that you will be wrapped up in victory. You must remember that closing your eyes and leaping into the trend is not advisable. You should think twice before deciding to implementing any of these trends in your digital marketing industry.