SEO and its usage and benefits:
Search Engine Optimization or SEO and website designing services are the most important services for making your website popular and gaining regular traffic for it. Sit also contributes efficiently in enhancing the visibility of the website. The main motto of having a website is to promote a brand or advertise a product or company efficiently. Thus it is important that you create a website that is attractive, engaging as well as interesting. Apart from all these things the most important factor upon which you have to focus is to ensure that your site is optimized for all search engines. It is only through the use of well optimized websites that you can develop your name in the online business and can attract potential customers towards your site.
Ways of developing SEO friendly website:
There are several ways through which you can develop a SEO friendly website. The most common and the best of the ways are as following:
- Evade the use of Flash: Flash has the power to make your site look good but it is quite difficult for the spiders to crawl through the flash design. Sites that include flash design have very less to offer to their audiences and the information that you allow on Flash cannot be found by search engines.
- Avoid the use of frames: The content inside the frames are not indexed by the spiders of the search engine. When you plan to use frames you can use the NOFRAME tag that allows some of your content to be visible at the search engine.
- Be aware of and stay away from spammy hidden text: Hidden texts are capable of misleading search engines and thus you should be careful about them. Using hidden text for your website can bring penalty to it by getting low ranking or sometimes even ban for your search results. Another important thing that you must consider is that the color of the font that you are using should not match with that of the background color.
- CSS navigation: Use the CSS navigation that helps you to make your text crawlable and indexable by the spiders of the search engine. For gaining a good and better visibility it is recommended that you use the multi-level CSS drop down navigation menu.
- CSS Style Sheet: it is one of the most important factors that play an essential role in creating a user friendly website quickly. It loads the sites fast that helps it to achieve higher search engine rankings and facilitates the number of target audience that you have.