Social Media Optimization or SMO is a rather new concept developed after SEO, SMO helps optimize a social media site by using various methods to increase the traffic on these social media sites. An SEO Company that will offer SMO services will make changes to the website will allow users to easily link to the social media site, increase the visibility of the social media sites on both normal and advanced search engines and make sure that the links are more often spoken about in blogs etc.
Some important factors in case of SMO are:
It is important to understand that a professional Company offering SMO services will perform effective social media optimization up to the limit the client wishes, the limits of these wishes maybe driven by a number of factors from the budget allocation for these SMO services to the server strength of the user.
It is however important to keep in mind a few basic things that are basic and key for social media optimization of a website:
- Making it easy to link to the website-
On some websites we find that the content is old is being used only for store front purposes which rarely garners any traffic. Linking to the social media site can be made easy if blogs are set up where a link to the social media site is presented.
- Make tagging of the website as frequent as possible:
When users find tags for a particular website of places they often visit not only is they made aware of the social media site but they might also visit the site. Companies offering Social Media Optimization services often post a tag of the website on popular social bookmarking sites.
- Encourage Inward links-
It is often encouraged that inward links visiting a social media site should be further encouraged by showing these inward links on the website, these rewards are often stimulants to increase traffic on a social media site.
- Making Content travel-
Often social media sites have portable file formats like PDF, Videos, etc. Social Media Optimization helps place these portable files on other popular sites which will again increase the traffic on a social media site.
- Encourage Content copying from the site-
An essential way to increase traffic at social media site is allowing users to copy and paste content from the social media site elsewhere, which often helps bring in new users.